Collection: HEIR COLLECTION

 Why it’s named: HEIR means legacy and future greatness. It reflects the idea that teens and young adults deserve premium care that builds confidence from a young age.
• What inspired the collection: This collection was inspired by today’s expressive, digital-native generation. It combines fun, flavor, and real lip care benefits.
• Ingredient benefits and sourcing quality: Each balm features natural flavors and nourishing ingredients like Shea Butter, Coconut Oil, and Fruit Extracts. All formulas are gentle, safe, and designed for frequent daily use.
• How it’s crafted for its audience: HEIR is perfect for teens, young adults, and Gen Z consumers who want bold personality in their lip balm, without sacrificing quality or care.