Aura

 • Why it’s named: Aura represents a glow from within—bright, energizing, and refreshing. The name reflects the lightness and vitality of the citrus breeze scent.  

• What inspired the product: Inspired by the desire for clean, plant-based lip care that uplifts the spirit while delivering deep hydration and nourishment. Aura evokes clarity and fresh starts.  

• Ingredient benefits and sourcing quality: Formulated with Candelilla Wax, Shea Butter, Jojoba Oil, Argan Oil, Aloe Vera, and essential oils of Bergamot and Orange. All ingredients are ethically sourced, vegan, and free of parabens and sulfates.  

• How it’s crafted for its audience: Designed for conscious beauty lovers who want their lip balm to be as clean and effective as it is beautiful. Aura appeals to both men and women who value plant-powered performance and freshness.