ELITE

 • Why it’s named: “Elite” speaks to top-tier protection and sophistication. It’s crafted for those who live boldly outdoors and need daily lip defense that performs.  

• What inspired it: Designed for people with active lifestyles—hikers, athletes, or outdoor lovers—who want sun protection without sacrificing hydration and comfort.  

• Ingredient benefits & sourcing quality: Featuring Aloe Vera, Zinc Oxide, Shea Butter, and Coconut Oil—selected for soothing, SPF protection, and lasting moisture. The citrus scent adds a crisp, refreshing finish.  

• Crafted for its audience: Ideal for unisex consumers who care about performance and health. It’s a lip balm that works hard and still looks sleek in your pocket or bag.