Collection: EXECUTIVE TOUCH COLLECTION

 Why it’s named: Executive Touch represents elegance, status, and intentional detail. The name evokes premium beauty that finishes your look with authority and style.
• What inspired the collection: This line was inspired by leaders and professionals who value luxury grooming. It’s for people who expect high standards and timeless design in every product.
• Ingredient benefits and sourcing quality: Formulated with luxury ingredients like Hyaluronic Acid, Collagen Peptides, Shea Butter, and Vitamin E—sourced for performance, purity, and long-term hydration. These ingredients are selected for anti-aging, smoothing, and restorative properties.
• How it’s crafted for its audience: Executive Touch is made for men and women who prioritize presentation and self-care. It’s tailored for professionals, executives, and entrepreneurs seeking high-performance, luxury lip care.